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Communications

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Email and SMS communications allow you to create campaigns to send targeted SMS messages and emails to visitors proven to increase engagement and drive spend.

Our email marketing tool makes building campaigns effortless. You can either select a ready-to-go template, or upload your own HTML. Everything is completely responsive, so no matter which device your visitors are using, your email always looks great.

Our SMS marketing software makes it easy to send highly targeted messages in real-time to visitors who are either in your venue or have previously visited. Send individual messages or large-scale SMS marketing campaigns to instantly engage with your visitors. To send SMS messages you must have an SMS connector set up, such as Twilio.

To see the performance of any communication including the number of views and clicks, refer to Campaigns.

To access Communications, click MarketingCommunications.

Create e-shot with email designer

  1. Within MarketingCommunications, click Create new template.

  2. Complete the communication options as follows:

    Template name

    Name of the template.

    Template type

    E-shot

    Editor type

    Email designer

    Parameter type

    Choose the parameter to determine when and how often the communication is sent, the options available within the communication differ depending on the parameter type.

    Visit based

    Sends the communication based on frequency of WiFi visits or the first visit.

    Birthday

    Sends communications to visitors on their birthday.

    Online now

    Sends communications to all visitors who are online now.

    Logic flow

    Use a logic flow to determine which visitors to send the communication to. To send this communication you must use the E-shot action node within a LogicFlow.

    Owner level

    Choose the level you want the communication to be available at.

  3. Click OK.

  4. Enter the Eshot subject, this is the subject line which appears within the visitors email when they receive it.

  5. To design your email, choose your primary and secondary colors with the color picker, click Add elements and choose from the following:

    • Title - Title text box.

    • Text - Large text box.

    • Image - Add your own images to the communication. Click Add an image to upload an image from your computer which is no bigger than 354 pixels wide. When you add an image you can also turn this into a campaign, click Image URL, enter the required URL, select Run as campaign, enter the Campaign name and click OK.

    • Ribbon - Banner style ribbon.

    • Date range - Adds valid from and to date boxes.

  6. To make this a campaign and include a URL which tracks the number of clicks, select Make this e-shot a campaign and complete the options as follows:

    Campaign name

    Name of the campaign to track the number of clicks.

    Campaign url

    URL to send the visitor to.

  7. The Summary section shows how many visitors are eligible to receive the e-shot.

  8. The Venues and Parameters section differs depending on which parameter type is in use. Refer to Venues and Parameters.

  9. Click Save and to start sending the e-shot, click Publish.

Note: You cannot modify an e-shot or SMS once you publish it, if you need to make changes you must cancel the communication and create a new one.

Create e-shot with HTML

  1. Within MarketingCommunications, click Create new template.

  2. Complete the communication options as follows:

    Template name

    Name of the template.

    Template type

    E-shot

    Editor type

    Custom HTML

    Parameter type

    Choose the parameter to determine when and how often the communication is sent, the options available within the communication differ depending on the parameter type.

    Visit based

    Sends the communication based on frequency of WiFi visits or the first visit.

    Birthday

    Sends communications to visitors on their birthday.

    Online now

    Sends communications to all visitors who are online now.

    Logic flow

    Use a logic flow to determine which visitors to send the communication to. To send this communication you must use the E-shot action node within a LogicFlow.

    Owner level

    Choose the level you want the communication to be available at.

  3. Click OK.

  4. Enter the Eshot subject, this is the subject line which appears within the visitors email when they receive it.

  5. Add or upload the required HTML to create your e-shot content. To automatically add the visitor name or venue name, click Merge Tags and add these into the HTML where required.

  6. The Venues and Parameters section differs depending on which parameter type is in use. Refer to Venues and Parameters.

  7. Click Save and to start sending the e-shot, click Publish.

Note: You cannot modify an e-shot or SMS once you publish it, if you need to make changes you must cancel the communication and create a new one.

Create SMS

To send SMS messages you must have an SMS connector set up, such as Twilio.

  1. Within MarketingCommunications, click Create new template.

  2. Complete the communication options as follows:

    Template name

    Name of the template.

    Template type

    SMS

    Please select a provider

    Choose the SMS provider.

    Parameter type

    Choose the parameter to determine when and how often the communication is sent, the options available within the communication differ depending on the parameter type.

    Visit based

    Sends the communication based on frequency of WiFi visits or the first visit.

    Birthday

    Sends communications to visitors on their birthday.

    Online now

    Sends communications to all visitors who are online now.

    Logic flow

    Use a logic flow to determine which visitors to send the communication to. To send this communication you must use the E-shot action node within a LogicFlow.

    Owner level

    Choose the level you want the communication to be available at.

  3. Click OK.

  4. Within Message Content, add your desired message. One text is 70 characters long, if you go over the 70 characters multiple texts are sent to the visitor.

  5. The Summary section shows how many visitors are eligible to receive the e-shot.

  6. The Venues and Parameters section differs depending on which parameter type is in use. Refer to Venues and Parameters.

  7. Click Save and to start sending the e-shot, click Publish.

Note: You cannot modify an e-shot or SMS once you publish it, if you need to make changes you must cancel the communication and create a new one.

Venues and parameters

When you create an e-shot the parameters differ depending on what the parameter type is. The parameter types have the following options:

Visit based

Include visitors from

Choose from the following:

  • The following date - Sends the communication to all visitors within the criteria from this date, this includes past visitors.

  • The very beginning - Sends to every visitor who has visited your venue within the criteria.

  • Do not send to past visitors - Only sends to future visitors.

Continue until

Choose from the following:

  • The following date - Sends to visitors until this date.

  • It is cancelled - Continues to send until you cancel it manually.

  • Do not send to future visitors - Only sends to past visitors.

Add new rule set

To filter the visitors by demographics, you can choose to filter by age, gender, visits or has visited to target a more specific group of users.

Birthday

Continue until

Choose from the following:

  • The following date - Sends to visitors until this date.

  • It is cancelled - Continues to send until you cancel it manually.

  • Do not send to future visitors - Only sends to past visitors.

Send before birthday

Choose the number of days or weeks.

Send standard e-shot on their birthday

Sends a standard Happy Birthday message on the visitors birthday.

Online now

Within Use venue, chose the venue whose visitors you want to send the e-shot to.

Logic flow

Within Included venues, choose the venues to include.

Create a campaign

Create a campaign

You can either create a campaign from within an e-shot or from an image. The results of a campaign, including the number of views and clicks appear within Campaigns.

Campaign within e-shot

Within an e-shot, select Make this e-shot a campaign and complete the options as follows:

Campaign name

Name of the campaign to track the number of clicks.

Campaign url

URL to send the visitor to.

Campaign from an image

  1. When you add an image to an e-shot, hover over the image and click Image url.

  2. Enter the required URL, select Run as campaign, enter the Campaign name and click OK.

Amend a communication

If the communication has not been published, you can click the name of the communication and make the required changes. If it has been published you must cancel the communication and create a new one.

Publish a communication

To publish a communication to start sending it to your visitors, within the e-shot or SMS, click PublishPublish.

Preview a communication

To preview a communication, within the e-shot or SMS, click Preview.

Cancel a communication

Click the name of the communication you want to cancel, click Cancel CommunicationOK.

Note: Once you cancel a communication, you cannot restart it, you must either create a new communication template or duplicate the canceled one and re-publish it.

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