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Local Measure

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Local Measure provides location based social media monitoring and customer experience management. The Local Measure connector can be set up at customer level or venue level and pushes users’ data into Local Measure to update or create a contact, once they have authenticated onto your WiFi. The data is sent every time the device pings an access point.

Set Up the Local Measure Connector

  1. Within ManagementConnectors on the Local Measure connector click Add.

  2. Complete the fields as follows:

    Connector Name

    Add a name for the connector.

    Enter your API key for local measure

    Obtain these details from your Local Measure account.

    Enter your venue id from local measure

    Enter your venue name from local measure

  3. Within Scope, the login level determines what scope is available. The scope determines at what level the palette displays for this connector, choose from the following:

    • Customer level – Displays the customer, groups and all venues. With the ability to select each level.

    • Group level – Displays the selected group and the venues within that group.

    • Venue level – This specific venue.

  4. Click Save.

Data Sent to Local Measure

The following data is sent to Local Measure at a customer level:

Data Type

Data

Description

(string)

firstName

The user's forename

(string)

lastName

The user's surname

(string)

email

The user's email address

(string)

device MAC SHA256 hashed MAC address of the device

(string)

gender

The user's gender

(string)

dateOfBirth

The user's date of birth in YYYY-mm-dd format

(Boolean)

marketing.status

Whether the user has agreed to receive marketing

(string)

authentication

provider

The authentication method the user
authenticated on to the Wi-Fi with

The following data is sent to Local Measure at a venue level:

Data Type

Data

Description

(string)

device MAC SHA256 hashed MAC address of the device

(string)

venue ID

The id of the venue where the user was seen

(string)

visit date

The date and time that the user was seen

(string)

venue name

The name of the venue where the user seen

 

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