Welcome to Purple Support

Visitors Analytics

  • Updated

The visitor reports show visitor numbers, demographics such as language, location and age and social interests.

To access these reports click AnalyticsVisitors.

Visitor Count

This report shows visitor totals for the reporting period that you have selected. The report data can be grouped by time (day, month, week or year). The totals are counted based on the number of unique visitors seen visiting venues at and under your scope by day, month, week or year.

The values are based on unique visitors and not the number of visits, therefore the totals per day do not always equal the total for the week and the total for each week does not always add up to the monthly value and so on. For example, if the report period is 06/01/2022 to 06/30/2022:

  • Visitor 1 attends a venue on 06/07/2022 and 06/22/2022

  • Visitor 2 attends a venue on 06/07/2022 and 06/11/2022

  • Visitor 3 attends a venue on 06/11/2022 and 06/25/2022

Date

06/07/2022

06/11/2022

06/22/2022

06/25/2022

Visitor count per day

2

2

1

1

Week

W/C 06/06/2022

W/C 06/13/2022

W/C 06/20/2022

Visitor count per week

3

0

2

Month

June

Visitor count per month

3

Concurrent Visitors

The report counts visitors who log in to the WiFi and unauthenticated devices based on session duration; counting the visitor or device once within each hour, day, week or year, dependent on the report time you select. The report helps you to understand how many WiFi users and unauthenticated devices are active on the network within a given time period.

The following is an example to illustrate how WiFi users and unauthenticated devices are counted in the report:

  • Visitor 1 logs on at 01/01/2022 at 10:00 am and their session lasts 2 hours and 15 minutes.

  • Visitor 2 logs on at 01/01/2022 at 10:00 am and their session lasts 1 hour and 30 minutes.

In the default view for the report, which is by ‘hour’, the WiFi user is counted in the following way:

Report date and time

Users online

Concurrent users

2022-01-01 10:00:00

Visitor 1, Visitor 2

2

2022-01-01 11:00:00

Visitor 1, Visitor 2

2

2022-01-01 12:00:00

Visitor 1

1

2022-01-01 13:00:00

None

0

Social Interests

This report gives an insight into the interests of visitors to your venue(s), based upon information gained from the pages they have 'liked' on Facebook. Visitors are counted once in the selected time period, but can contribute to multiple categories, depending on the Facebook pages which they have liked.

Visitors with Social interest data is the count of distinct visitors who provided 'likes' on Facebook. This can be lower than the total number of distinct visitors in the same period, as some may have logged in using methods other than Facebook, not provided page likes or not have sufficient page likes to be analysand accurately.

Gender

This report shows visitor totals grouped by gender for the reporting period that you have selected. The report data can be grouped by time (day, month, week or year) or by category where the report shows total visitor gender counts only. When grouping the report by time gender totals are counted based on the number of visitors seen visiting venues at and under your scope by day, month, week or year.

Age

This report shows visitor totals grouped by age range for the reporting period that you have selected. The report data can be grouped by time (day, month, week or year) or by category where the report shows total visitor age range counts only. When grouping the report by time age range totals are counted based on the number of visitors seen visiting venues at and under your scope by day, month, week or year.

Language

This report shows visitor totals grouped by language for the reporting period that you have selected. The report data can be grouped by time (day, month, week or year) or by category where the report shows total visitor language counts only. When grouping the report by time language totals are counted based on the number of visitors seen visiting venues at and under your scope by day, month, week or year.

Location

This report shows the Top 15 locations of your visitors, based on their given location. Hovering over the location gives you the figure in terms of individual visitors, and as a percentage of the total of the Top 15 - not the overall total of all your visitors. Each visitor is only included once in the count.

Share online: