Constant Contact

The Constant Contact Connector provides a straightforward way to bridge the gap between your physical guest WiFi interactions and your CRM. By linking these platforms, guest data collected during the WiFi login process is automatically synced to your Constant Contact account. This ensures your contact lists are kept up to date with real-time visitor information, allowing for more accurate database management and more relevant follow-up communication based on actual visit behaviour.

Key Features:

• Automatic List Building: Instantly sync guest contact information from your WiFi splash page directly into your chosen Constant Contact lists.

• Behavioural Enrichment: Use real-world visit data to segment your audience and send the right message at the right time.

• Custom Field Mapping: Capture unique guest details and push them into custom fields for highly personalised campaigns.

Prerequisites

• An active Purple WiFi account.

• A Constant Contact account with admin access.

Step-by-Step Setup Guide:

Access Constant Contact

1. Log in to your Constant Contact account - https://www.constantcontact.com

   

2. Navigate to Audience > Lists and segments and create a new List.

   Note: A dedicated list is required for the integration to place new users into your system; you can then create segments from this data within Constant Contact.

   

3. Optional (Custom Fields): To capture additional guest data, navigate to the Contacts page, click the three-dot (...) icon, and select Manage custom fields.

   • Supported types: Single line text and Multiple line text.

Access the Purple Platform

1. Log in to your Purple account and navigate to the Management section from the dashboard and select Connectors.

   

2. Find the Constant Contact Connector from the list of available integrations.

3. Click on the Add button to begin the integration process.

Set up your connector

1. Give your connector a name (preferably a name that aligns with your internal naming conventions).

2. Follow the prompts to authorise the connection between Purple and your Constant Contact account.

3. Once connected, select the list you created in Step 2 from the dropdown menu.

4. Select the correct Scope Level you want to apply the connector to from the right-hand side of the screen.

5. Select Save.

Test the integration

Complete an access journey through your WiFi network. After finishing, check your designated list in the Constant Contact CRM. If the contact record appears as expected, your connector is active and working correctly.

You’re connected!