January

Purple Marketing

Purple’s Marketing solution makes it effortless to create, schedule, and analyse email campaigns — all from one place. With brand kits, a drag‑and‑drop template builder, and a powerful campaign dashboard, you can deliver consistent, on‑brand communications that drive engagement. Real‑time analytics help you understand performance, protect your sender reputation, and continuously improve your outreach.

Key Updates

• Marketing Dashboard: Track sends, opens, clicks, bounces, unsubscribes, spam complaints, and sender reputation pressure.
• Campaign Builder: Choose templates, set subject lines, select segments, schedule sends, and apply cooldown limits.
• Template Builder: Drag‑and‑drop editor with elements like titles, images, buttons, lists, and dividers.
• Brand Kits: Store reusable colours, fonts, and assets to maintain consistent branding across all campaigns.
• Personalisation Variables: Insert CRM properties directly into templates for personalised messaging.
• Marketing Analytics: Four views — Overview, Delivery, Engagement, and Audience — for deep performance insights including open rates, CTR, bounce types, subscriber health, and subject line performance.

Purple CRM

Purple has launched a fully upgraded CRM that automatically turns guest WiFi logins into rich customer profiles, giving businesses a unified view of their visitors and powerful tools for segmentation and engagement.

Key Updates

• New CRM Dashboard A clean, high‑level overview showing total customers, new customers this month, and audience trends.
• Customer Management Tools Easily add, edit, view, and delete contacts with a streamlined interface. Every profile includes properties, visit history, segments, and activity timeline.
• Advanced Segmentation Build dynamic segments using default or custom properties. Segments auto‑update as customers meet the criteria.
• CRM Analytics Visual insights into customer growth, segment distribution, and long‑term trends.
• Integration Mapping Map guest WiFi fields — including custom splash‑page fields — directly into CRM properties for seamless data flow.
• Custom Properties Create and manage your own data fields to enrich customer profiles and power more precise segmentation.

Purple Shield

Shield is Purple’s next‑generation DNS filtering platform, designed to give you stronger, smarter, and more flexible control over what happens on your network. With intuitive policies, time‑based schedules, and simple venue deployment, Shield makes it easy to block harmful or unwanted content while keeping your network protected 24/7. A refreshed dashboard, clear guidance, and automatic upgrades for existing Protect customers mean you can get started quickly and stay in control effortlessly.

Key Updates

• Dashboard: Last 7 days of usage stats plus quick‑access guides for setup, venue management, and policy creation.
• Filtering‑Policies: Groupings of policies or schedules. Schedules apply different policies at different times.
• Policies:
  • Default policy forms the base for all others and cannot be deleted.
  • Assign names, manage categories, and add allowed/blocked domains that override category rules.
• Schedules:
  • Apply different policies across 15‑minute time slots throughout the week.
  • Default policy covers all unassigned times for continuous protection.
• Venue Management:
  • Add hardware IP addresses to activate Shield at each venue.
  • Assign a policy or schedule to each venue.
  • DNS server IPs displayed in the sidebar for hardware configuration.
• Activation:
  • Existing Protect licences automatically upgraded to Shield.
  • New activations available via the application switcher.