Analytics - WiFi Dashboard

Authentication Rate

License required: Engage

Summary

The Authentication Rate dashboard analyzes the success of WiFi login attempts, tracks how users progress through the access journey, and identifies potential issues or drop-off points in the authentication process.

Visualisations

• Access Stage Duration: This chart displays the median time spent at each stage of the wifi access journey. Hover over each bar to identify where users are getting held up and explore opportunities for improvement.
• Authentication Rate: The percentage of WiFi authentication attempts that were successful, counting each user at most once in the morning and once in the afternoon per venue per day.
• Total Authentication Attempts: This chart displays the total number of access attempts to the wifi by users, encompassing both successful and unsuccessful logins. Each user is counted a maximum of twice per day: once during the morning and once during the afternoon. This metric offers insight into the frequency of attempts users make to initiate the login process, reflecting their engagement and interest in accessing the wifi.
• Auth Rate Potential Issues: WiFi Authentication Health, This table compares three key metrics for each venue:
  • * 12-Month Auth Rate: The average authentication success rate over the previous 12 months.
  • * 30-Day Auth Rate: The average authentication success rate over the last 30 days.
  • * Auth Rate Change: The difference between the 30-day and 12-month authentication rates. Use this table to assess the current WiFi authentication health of each venue and identify any significant changes in login success rates.
• Total Successful Authentications: This chart displays the total number of successful authentications to the wifi by users. Each user is counted a maximum of twice per day: once during the morning and once during the afternoon. This metric helps assess overall log on success through user engagement and access frequency.
• Last Access Stage Reached: This chart illustrates the percentage of users who reach each stage of the wifi access journey, highlighting where users drop off or abandon the process. For instance, if 20% of users reach the 'Offline Splash Page' stage, it indicates that they do not progress any further in the access journey. Conversely, if 30% of users reach the 'Successfully Online' stage, it reflects the authentication rate, indicating the proportion of users who successfully complete the access journey.

Filters

• Date range: Visitor WiFi attempted login date, when the user was shown the splash page regardless if they logged onto the WiFi. Applies to all visualizations on the dashboard.
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.

Behaviour

License required: Capture or Engage

Summary

The Behaviour dashboard analyzes authenticated user activity, including visit frequency, peak usage times, popular venues, average dwell time, and the proportion of new versus repeat customers.

Visualisations

• Visit Frequency: Displays the number of visitors segmented by their visit frequency - those who visited once, twice, three times, four times, or five or more times within the selected time period.
• Visits by the Day of the Week and the Hour of the Day (01 Behaviour): A heatmap that displays the total number of visits broken down by each day of the week and hour of the day.
• Most popular venues: Ranks your top 10 venues based on the total number of visitors each venue received during the selected time period.
• Average dwell: The average time users spend connected to the WiFi network compared to the previous period
• Average Dwell (HH:MM:SS): The average that authenticated visitors spent connected to the WiFi network per visit.
• Authentication Rate: The percentage of WiFi authentication attempts that were successful, counting each user at most once in the morning and once in the afternoon per venue per day.
• Repeat Customers: The number of visitors who had previously visited the venue.
• Least popular venues: Ranks your 10 lowest-performing venues based on the total number of visits each venue received during the selected time period. Only venues with at least 1 visit during the selected time period are shown.
• New Customers: The number of visitors whose first visit to the venue occurred during the selected time period.

Filters

• Date range: Visitor WiFi login date, applies to all visualizations on the dashboard.
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.
• User Role: Whether a user is using the Staff SSID or Visitor SSID. Applies to all visualizations on the dashboard.
• Duration Group: The user duration defined into time blocks. This allows for filtering some passing / staff / static devices when a specific staff SSID is not available. Applies to all visualizations on the dashboard.
• Device Type: Filtering for Desktop/Mobile/Tablet. Applies to all visualizations on the dashboard.

Demographic

License required: Engage

Summary

The Demographic dashboard provides a breakdown of authenticated WiFi users by their reported language, gender, and age group.

Visualisations

• Top 10 Languages: A ranking of the top 10 most common primary languages among your venue's visitors, based on the total number of visitors reporting each language during the selected time period.
• Unique Visitors: The total number of unique visitors who authenticated with the WiFi network.
• Gender: Total visitors split by gender
• Age Group (col): Displays the total number of visitors segmented into predefined age ranges (e.g., 18-24, 25-34, 35-44, etc.) based on the reported age of each visitor during the selected time period.
• Gender (doughnut): A chart that breaks down the total number of visitors by reported gender (Female, Male, Non-binary, Undisclosed, or Unknown) during the selected time period.
• Age: Total visitors split by age

Filters

• Date range: Visitor WiFi login date, applies to all visualizations on the dashboard.
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.
• User Role: Whether a user is using the Staff SSID or Visitor SSID. Applies to all visualizations on the dashboard.
• Duration Group: The user duration defined into time blocks. This allows for filtering some passing / staff / static devices when a specific staff SSID is not available. Applies to all visualizations on the dashboard.
• Device Type: Filtering for Desktop/Mobile/Tablet. Applies to all visualizations on the dashboard.

Hardware

License required: Engage

Summary

The Hardware dashboard provides insights into the operational status, login activity, and performance metrics of individual WiFi access points.

Visualisation

• First login date: The number of days since the first WiFi login
• Current live APs: The number of Access Points registering logins yesterday
• Last login date: The number of days since the last WiFi login
• Download speed by AP: The average recorded download speed by Access Point
• Authentication Rate: The percentage of WiFi authentication attempts that were successful, counting each user at most once in the morning and once in the afternoon per venue per day.
• APs Currently Registered: The number of Access Points currently registered.
• Visits by AP: The number of WiFi logins by Access Point
• Monthly visits: The number of monthly WiFi logins.
• APs With Logins: The number of APs with WiFi logins during the specified time period
• Monthly APs with logins: The number of Access Points registering logins shown on a monthly basis
• APs With Logins (no comparison): The number of APs with WiFi logins during the specified time period
• Authentication Rate (RAG): The percentage of WiFi authentication attempts that were successful, counting each user at most once in the morning and once in the afternoon per venue per day.
• AP Summary: A summary of the APs registered highlighting when the first and last login dates were
• Monthly visits for top 10 APs: The number of WiFi visits split by month for the top 10 Access Points

Filters

• Date range: Visitor WiFi login date, Does not apply to the visuals:
  • Days since first login
  • APs Currently Registered
  • APs with logins yesterday
  • AP Summary
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.

Marketing

License required: Capture or Engage

Summary

The Marketing Dashboard offers insights into customer acquisition, marketing consent, and engagement.

Visualisations

• Total Customers: The total unique visitors in your venue.
• Opted-In Customers Trend: A chart that displays three key metrics for each date within the selected time period:
  • 1. New Visitors: The number of first-time visitors to your venue that opted in to receive marketing communications.
  • 2. Repeat Visitors: The number of returning visitors who have previously visited your venue that opted in to receive marketing communications.
  • 3. New Visitors Opt-In Rate: The percentage of of first-time visitors to your venue that opted in to receive marketing communications.
  • 4. Repeat Visitors Opt-In Rate: The percentage of returning visitors  who have previously visited your venue that opted in to receive marketing communications.
• New Customers: The number of visitors whose first visit to the venue occurred during the selected time period.
• Marketing Opt-Ins: The number of unique users who have opted-in to receive marketing communications.
• Marketing Opt-In Rate By Device Type: The percentage of unique users who have opted into marketing communications compared to total unique users by device type.
• Lapsed Customers: The number of unique users who had previously opted-in of marketing communications but then subsequently opted-out.
• Marketing Opt-In Rate: The percentage of unique visitors who have opted in to marketing communications compared to the total unique visitors.
• Marketing Opt-Ins By Gender: The percentage of unique users who have opted into marketing communications compared to total unique users by gender.
• Repeat Customers: The number of visitors who had previously visited the venue.
• Marketing Opt-Ins By Age Group: The percentage of unique users who have opted into marketing communications compared to total unique users by age group.

Filters

• Date range: Visitor WiFi login date, applies to all visualizations on the dashboard.
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.
• User Role: Whether a user is using the Staff SSID or Visitor SSID. Applies to all visualizations on the dashboard.
• Duration Group: The user duration defined into time blocks. This allows for filtering some passing / staff / static devices when a specific staff SSID is not available. Applies to all visualizations on the dashboard.
• Device Type: Filtering for Desktop/Mobile/Tablet. Applies to all visualizations on the dashboard.

Network Operations

License required: Capture or Engage

Summary

The Network Operations dashboard monitors WiFi login activity across venues and access points, highlighting potential operational issues such as inactive hardware, low login rates, and venues experiencing poor download speeds.

Visualisations

• APs With No Logins In Past 7 Days: The number of Access Points without any logins in the past 7 days, that have had logins in the 365 days prior.
• No Logins In The Past 7 Days: Venues with no logins in the past 7 days.
• Daily WiFi Logins And Active Venues: This chart displays two key metrics for each day within the selected time period:
  • 1. Total WiFi Logins (Column Chart, Left Axis): The aggregate number of authenticated WiFi logins across all venues.
  • 2. Number of Active Venues (Line Chart, Right Axis): The count of unique venues that had at least one authenticated WiFi login. By comparing these metrics, you can understand the relationship between overall WiFi usage and the number of venues contributing to that usage on a daily basis. This chart helps you identify trends, peak usage days, and the breadth of WiFi engagement across your venues.
• Venues with low download speed: The number of WiFi venues with an average download speed of 1 Mbps or lower
• Venues with no logins in past 7 days: The number of venues without any logins in the past 7 days, that have had logins in the 365 days prior.
• Potential Issues: A table that displays three key metrics for each venue:
•  
  • 1. Logins (daily avg, last 12 months): The average number of authenticated logins per day over the past 12 months.
  • 2. Logins (daily avg, last 30 days): The average number of authenticated logins per day over the past 30 days.
  • 3. Logins (daily avg, last 7 days): The average number of authenticated logins per day over the past 7 days.
  • 4. Potential Issues: The percentage difference between the 7-day and 12-month daily login averages, indicating potential issues if the venue had logins in the last 12 months but a 7-day average of 0. This table helps you assess the login health and consistency of each venue over both a long-term and short-term period.
• # Of Logins: The total number of authenticated visits to the WiFi network.
• Total Venues With Download Speed Below 1 Mbps: The WiFi venues with an average download speed of 1 Mbps or lower
• APs With Logins: The number of APs with WiFi logins during the specified time period
• Download Speed Variability: Expresses the variability in authenticated WiFi download speeds as a percentage of the average download speed. This metric helps you understand the relative consistency of download speeds, with a lower percentage indicating more consistent speeds across user sessions.
• Venues With Potential Issues: The number of venues that have seen a significant drop in logins over the past 30 days compared to the prior 12 months
• Venues With Logins: The number of venues with WiFi logins during the specified time period

Filters

• Date range: Visitor WiFi login date, applies to the visuals:
  • # of Logins
  • Venues With Logins
  • APs With Logins
  • Total Venues With Download Speed Below 1 Mbps
  • Download Speed Variability
  • Daily WiFi Logins and Active Users
  • Venues With Download Speed Below 1 Mbps
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.

Network Performance

License required: Capture or Engage

Summary

The Network Performance dashboard tracks key metrics like data consumption, network utilization, and average connection speeds to evaluate the overall quality and efficiency of the WiFi service for authenticated users.

Visualisations

• Data Usage: Displays the total amount of data downloaded by authenticated WiFi users on each date within the selected time period.
• Network Utilization: The percentage of authenticated visits where the user downloaded data, indicating they used the WiFi network.
• # Of Logins: The total number of authenticated visits to the WiFi network.
• Upload Data Usage: The total amount of data uploaded by authenticated users.
• Latency (Avg): The average latency in milliseconds for speed tests run by authenticated users.
• Download Speed (Avg): The average download speed in Mbps for speed tests run by authenticated users
• Download Data Usage: The total amount of data downloaded by authenticated users.

Filters

• Date range: Visitor WiFi login date, applies to all visualizations on the dashboard.
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.

Paid WiFi

License required: TBC

Summary

The Paid WiFi dashboard tracks revenue, transactions, user uptake, and performance of paid wireless internet services across different venues and product types.

Visualisations

• Top 10 Paid WiFi Venues: Top 10 venues ranked by Paid WiFi revenue
• Total transactions: Total Paid WiFi processed transactions, including any refunds
• Unique Visitors (Not Staff): The total number of unique visitors who authenticated with the WiFi network.
• Daily Paid WiFi Revenue: Paid WiFi revenue and transactions by day
• Paid WiFi revenue: Total paid WiFi revenue from processed transactions, including those that have subsequently been refunded
• Paid WiFi Refunded: Total amount refunded from Paid WiFi transactions
• Paid WiFi Users: The number of unique users purchasing for Paid WiFi
• Paid WiFi payment methods: Paid WiFi revenue broken down by payment method
• Unique Visitors: The total number of unique visitors who authenticated with the WiFi network.
• Bottom 10 Paid WiFi Venues: Bottom 10 venues ranked by Paid WiFi revenue
• Paid WiFi Rate: The ratio between the number of unique users that purchased Paid WiFi and the total number of users accessing the WiFi
• Paid WiFi Vouchers Usage: Paid WiFi voucher usage by day
• Paid WiFi Product Type: Paid WiFi revenue by product type
• Paid WiFi Venue Overview: Overview of Paid WiFi performance of your venues

Filters

• Date range: the transaction date applies to the majority of visualisations on this dashboard however there are a few exceptions.
  • Visitor WiFi login date, applies to:
    • Paid WiFi Rate
    • Total Free & Paid Visitors
  • Refund Date, applies to:
    • Refined Amount
  • Voucher redemption date, applies to:
    • Vouchers Used
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.
• Currency: If you are using multiple currencies, filter to each currency separately as the dashboard does not convert to a single currency.

Presence

License required: Engage

Summary

The Presence dashboard analyzes overall foot traffic and visitor engagement patterns within venues by tracking both authenticated and unauthenticated WiFi device detections, including visit volumes, dwell times, and repeat visit trends.

Visualisations

• Presence Visits By Hour-Of-Day: The number of presence (Authenticated and Unauthenticated) WiFi visits split by hour of the day
• Presence New Visits: The number of presence visits, from both authenticated and unauthenticated devices, by devices that have not been seen before.
• Least Popular Presence Venues: Ranks your 10 lowest-performing venues based on the total presence visits each venue received during the selected time period. Only venues with at least 1 visit during the selected time period are shown.
• Presence visits by day: The number of Presence (Authenticated and Unauthenticated) WiFi visits split by day-of-the-week
• Total Presence visits last month: This chart shows the total number of presence visits both authenticated and unauthenticated compared with the previous time period.
• Presence Trends: The total Presence (Authenticated and Unauthenticated) WiFi visits and the total conversion rate, showing the % of devices that were detected within the venue, split by day
• Presence dwell: This chart shows average Wi-Fi presence dwell trends by date normalised to the maximum for your filter selection.
• Presence Dwell Distribution: The number of Presence visits, including both authenticated and unauthenticated devices, split by the duration that each device was detected by the WiFi network. The durations have been bucketed for ease of analysis.
• Most Popular Presence Venues: Ranks your top 10 venues based on the total presence visits each venue received during the selected time period.
• Presence Conversion Rate: The percentage of both authenticated and unauthenticated visits that have a sufficient signal strength to be considered inside of the venue compared to the total presence visits.
• Presence Repeat Visits: The number of presence visits, from both authenticated and unauthenticated devices, by devices that have been seen previously at your locations.
• Average Presence Dwell: This chart shows average dwell for both authenticated and unauthenticated visits compared with the previous time period.
• Presence visits by day: This chart shows Wi-Fi presence visit trends by day of the week, normalised to the maximum for your filter selection.
• Presence Visits and Dwell by Date: The total Presence (Authenticated and Unauthenticated) WiFi visits and average dwell time split by date

Filters

• Date range: Visitor WiFi presence date, applies to all visualizations on the dashboard.
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.
• Duration Group: The user duration defined into time blocks. This allows for filtering some passing / staff / static devices when a specific staff SSID is not available. Applies to all visualizations on the dashboard.
• Authenticated: True / False, has a user has logged into the WiFi (True for logged in). Applies to all visualizations on the dashboard.
• Device Manufacturer Type: The primary business category for the device manufacturer. Applies to all visualizations on the dashboard.

Surveys

License required: Survey

Summary

The Surveys dashboard provides a detailed analysis of customer feedback by visualizing response rates and the answers provided to various types of survey questions.

Visualisations

• Multiple Choice Answers: A detailed view of the answers provided for the multiple choice type questions in the surveys.
• Free Text Answers: A detailed view of the answers provided for the free text type questions in the surveys.
• Multiple Choice Answers: A detailed view of the answers provided for the multiple choice type questions in the surveys.
• Surveys With Responses: The number of surveys with responses in this date range.
• Responses by Microsurvey: The number of responses split by survey
• WiFi Survey Response Rate: A detailed view of the response rate by day for these surveys.
• Surveys With Responses: The number of surveys with responses in this date range.
• Multiple Choice Answers %: A detailed view of the percentage each answer was selected, for the multiple choice type questions in the surveys.
• WiFi Survey Responses: The number of non-skipped responses to these surveys.
• Rating Answers: A detailed view of the answers provided for the rating type questions in the surveys.
• Response Rate: A high level call out for the response rate for these surveys.

Filters

• Date range: Visitor Survey Response Date, applies to all visualizations on the dashboard.
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.
• WiFi Survey Name: The name given to the survey in the portal.  Applies to all visualizations on the dashboard.

Technology

License required: Engage

Summary

The Technology dashboard details the various devices and software visitors use to connect to the WiFi, including connection methods, device types, manufacturers, operating systems, and browser versions.

Visualisations

• Connection Method: Breaks down the total number of visits based on the authentication method used by visitors to log into the WiFi network, such as registration form, Facebook login, or OneClick.
• Browsers: Shows the total number of visits segmented by the web browser used on the device when connecting to the WiFi network, such as Chrome, Safari, or Firefox.
• Connection method: A chart showing the connection methods used by WiFi visitors
• Device Manufacturer: Ranks the top 25 device manufacturers based on the total number of visits originating from devices made by each manufacturer during the selected time period.
• Operating System: Displays the total number of visits broken down by the operating system of the devices used to connect to the WiFi network, such as iOS, Android, Windows, or Mac OS.
• iOS Versions Used: The number of visits from devices using iOS, split by the version of iOS used. Use this to identify whether old and unsupported browser versions are being used.
• Device Type: Segments the total number of visits by the type of device used to connect to the WiFi network, categorized as Mobile, Desktop, or Tablet.
• Edge Versions Used: The number of visits from devices using Edge, split by the version of Edge used. Use this to identify whether old and unsupported browser versions are being used.
• Android Versions Used: The number of visits from devices using Android, split by the version of Android used. Use this to identify whether old and unsupported browser versions are being used.
• Chrome Versions Used: The number of visits from devices using Chrome, split by the version of Chrome used. Use this to identify whether old and unsupported browser versions are being used.

Filters

• Date range: Visitor WiFi login date, applies to all visualizations on the dashboard.
• Venue Name: Name of the venue belonging to this company.  Applies to all visualizations on the dashboard.
• Connection Method: The method the user chose to authenticate onto the WiFi e.g. through the registration form, Facebook, Google etc.

Verify (TBC)

Summary

The Verify dashboard provides a breakdown of email verification rates. Visualisations will show no data if the customer does not have a Verify license. We only capture data for those WiFi users that make it online, we do not capture verification information about users that are blocked from connecting due to using an invalid email address.

Visualisations

• The valid email address rate - The percentage of email addresses checked using Verify that are Valid
• Valid Email Addresses - The total number of valid email addresses that have been checked using Verify
• Underliverable Email Address Rate - The percentage of email addresses checked using Verify that are Invalid/Disposable
• Undeliverable Email Addresses - The total number of invalid/disposable email addresses that have been checked using Verify
• Verify Email Status - The number of email addresses checked using Verify, split by the Verification Status
• Verification Rates By Date - The email verification rates by date
• Verification Rate By Gender - The email verification rate by gender

• Verification Rate By Age - The email verification rate by age range

  
   

• The verification status value are:
• Valid: A real email address that's actively accepting mail.
• Invalid: A non-existent or inactive address that will cause a bounce.
• Disposable: A temporary, throwaway email account.
• Catch-All: The server accepts all email addresses for this domain, so the individual address can't be confirmed as valid or invalid. Commonly used by small businesses or large educational institutions.
• Unknown: The email status couldn't be determined because the domain's server isn't responding.