Hubspot

  • Updated

We are excited to announce the release of the Purple AI HubSpot Connector, a seamless integration between Purple WiFi and HubSpot. This connector enables businesses to effortlessly synchronize data between the Purple platform and HubSpot, enhancing your marketing and customer relationship management efforts. By integrating Purple WiFi analytics with HubSpot, you can gain deeper insights into customer behavior, tailor personalized marketing campaigns, and improve overall engagement.

Key Features: 

  • Seamless Data Sync: Automatically synchronize guest data collected through Purple WiFi with your HubSpot CRM.
  • Enhanced Customer Profiles: Enrich HubSpot customer profiles with behavioral insights from Purple WiFi analytics.
  • Automated Marketing Campaigns: Trigger targeted marketing campaigns based on WiFi usage patterns and customer demographics.

Instructions for setting up the HubSpot/Purple WiFi Connector

Prerequisites for setup:

  • An active Purple WiFi account.
  • A HubSpot account with admin access.

Step-by-Step Setup Guide:

  1. Access HubSpot
    Under account management select Private Apps and create a new private app.



    Edit the Basic Info for your app.


    Select Scopes. This will allow you to select what access your connector will have. 



    You need to add each of the following scopes to your app:

    crm.objects.contacts.read
    crm.objects.contacts.write
    analytics.behavioral_events.send
    behavioral_events.event_definitions.read_write

    After selecting Add new scope search for each scope and enable each one for your app. 









    Creating the private app will then generate an access token. Copy this token as you will need this in the Purple Platform.




     
  2. Access the Purple Platform

Log in to your Purple account and navigate to the ‘Management’ section from the dashboard and select ‘Connectors’.



Find the HubSpot Connector from the list of available integrations.



Click on the ‘Add’ button to start the integration process.

  1. Set up your connector

    Give your connector a name (preferably what you called it when setting up in HubSpot) and add your HubSpot Private Application Token. Select the correct scope level that you want to apply the connector to from the right hand side of the screen.





    Select ‘Save’.

Test the integration

Complete an access journey through your WiFi and you should be able to see data coming through from access journey visits into your HubSpot CRM.

You’re connected!

 

Data sent to connector:

The following data is sent to Hubspot connector:
 

PropertyData TypePortal data valueExample valueDescription
emailstringUser.emailuser@example.comThe user’s email address
firstnamestringUser.firstNameJoeThe user’s first name
lastnamestringUser.lastNameBloggsThe user’s last name
phonestringUser.mobile07777777777The user’s mobile phone number
zipstringUser.postcodeWC1 2JEThe user’s postcode / zip code
date_of_birthstringUser.dateOfBirth2002-01-19The user’s birth month and day in YYYY-MM-DD format.
hs_marketable_statusbooleanUser.marketingStatustrue|falseWhether the user has agreed to receive marketing 
Due to constraints within the HubSpot API marketing status (hs_marketable_status) is a read only property and is not updated for existing contacts.
Share online:
Was this article helpful?
0 out of 0 found this helpful