Release notes for Purple Hubspot Connector
Version: 1.0
Release Date: [3/2/25]
We are excited to announce the release of the Purple AI HubSpot Connector, a seamless integration between Purple WiFi and HubSpot. This connector enables businesses to effortlessly synchronize data between the Purple platform and HubSpot, enhancing your marketing and customer relationship management efforts. By integrating Purple WiFi analytics with HubSpot, you can gain deeper insights into customer behavior, tailor personalized marketing campaigns, and improve overall engagement.
Key Features:
- Seamless Data Sync: Automatically synchronize guest data collected through Purple WiFi with your HubSpot CRM.
- Enhanced Customer Profiles: Enrich HubSpot customer profiles with behavioral insights from Purple WiFi analytics.
- Automated Marketing Campaigns: Trigger targeted marketing campaigns based on WiFi usage patterns and customer demographics.
Instructions for Setting Up the HubSpot/Purple WiFi Connector
Prerequisites for setup:
- An active Purple WiFi account.
- A HubSpot account with admin access.
Step-by-Step Setup Guide:
- Access Hubspot
Under account management select “Private Apps” and create a new private app
Complete the details as required by hubspot
Select “Scopes”. This will allow you to select what access your connector will have, select all fields that you require, specifically: crm.objects.contacts.read and crm.objects.contacts.write.
Creating the private app will then generate an access token, copy this token as you will need this in the Purple Platform.
- Access the Purple Platform:
Log in to your Purple account and navigate to the "Management" section from the dashboard and select ‘Connectors’.
Find the HubSpot Connector from the list of available integrations.
Click on the "Add" button to start the integration process.
- Set up your connector
Give your connector a name (preferably what you called it when setting up in Hubspot) and add your HubSpot Private Application Token. Select the correct scope level that you want to apply the connector to from the right hand side of the screen.
Select “Save”
- Test the integration
- Complete an access journey through your WiFi and you should be able to see data coming through from access journey visits into your Hubspot CRM.
You’re connected! 🎉