Offers are available for points of interest (POIs) to help deliver a greater return on investment and enhance the end-user experience.
Offers will display in the sidebar after the user clicks into a POI where the feature has been implemented:
Potential use cases include:
- Fast track for rides at theme parks
- Bypass security queues at airports with fast track
- Present offers at shops, restaurants, or entertainment locations in a relevant and timely manner
This functionality compliments Real Time Map Data by allowing users to plan in advance. For example, where a theme park ride is showing a 30 minute queue, it can make sense for visitors to purchase fast track. Offers are also available for use cases without real time data.
Analytics that track the number of clicks for each location will be available on request, which can help showcase the success of each offer.
Implementation
Offers can be toggled on by logging into the admin site and navigating to the ‘Location maps’ sidebar option. Select a location then the building or area you want the image to be added to from the default ‘Buildings & areas’ tab.
Select the destination pin you want to add the image to; either by selecting it on the map, or by clicking it from the ‘Content’ section of the left-hand sidebar:
Options will display in a right-hand sidebar menu. Scroll down in the default ‘About’ tab and click to add an offer:
A pop up will display:
This provides the option to:
- Add a website URL which will direct end-users to the page on which the offer can be found
- Display text to encourage users to purchase the offer
- There are options for 3 different types of icons, or the offer can be put in place without an icon
Select ‘Add’ and the text in the right-hand sidebar under Offers will update:
Selecting the three dots allows you to edit or remove the offer.
Make sure to select ‘Save’ at the top of the page before navigating away.