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Purple is committed to ensuring digital accessibility for everyone, including people with disabilities. We look to apply the relevant accessibility standards whenever possible.

Measures to support accessibility

Purple takes the following measures to ensure the accessibility of Purple Maps and Wayfinding:

  • A commitment to continually monitor and upgrade our accessibility support
  • Include accessibility throughout our internal policies
  • Provide continual accessibility training for our staff
  • Assign clear accessibility goals and responsibilities
  • Employ formal accessibility quality assurance methods

Conformance status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. 

Purple Maps and Wayfinding are partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard. There is strong adherence to Level A and AA criteria, and a significant portion of the Level AAA criteria. The areas where it does not meet the requirements typically involve providing alternatives for pre-recorded and live multimedia content. These elements aren't currently achievable for us as we don’t have any video functionality.

Our WCAG status reflects a strong commitment to accessibility, ensuring that the majority of users, regardless of their disabilities, can effectively use the software. 

Accessibility of our websites and applications

We want as many people as possible to be able to use our websites and applications. For example, that means you should be able to:

  • Change colors, contrast levels and fonts
  • Zoom in up to 300% without the text spilling off the screen
  • Navigate most of the application using just a keyboard
  • Navigate most of the website and application using speech recognition software
  • Listen to most of the website and application using a screen reader

We’ve also made the website text as simple as possible to understand.

AbilityNet has advice on making your device easier to use if you have a disability.

Additional accessibility considerations

Although our goal is WCAG 2.1 Level AA conformance, we have also applied some Level AAA Success Criteria: 

  • Images of text are only used for decorative purposes.
  • Re-authentication after a session expires does not cause loss of data
  • With content implemented using markup languages, the purpose of user interface components, icons, and regions can be programmatically determined
  • Motion animation triggered by interaction can be disabled, unless the animation is essential to the functionality or the information being conveyed
  • The purpose/destination of a link is determinable from the link text alone, even if out of context
  • Information about the user's location within a set of web pages is available
  • Section headings are used to organize the content
  • Context-sensitive help is available
  • Data entered by the user is checked for input errors and the user is provided an opportunity to correct them

Compatibility with browsers and assistive technology

Purple Maps and Wayfinding are designed to be compatible with the following assistive technologies:

  • All modern desktop-based web browsers, such as Google Chrome, Mozilla Firefox and Internet Explorer with the latest version updates.
  • The latest version of Apple iOS
  • The latest version of Android iOS

Purple Wayfinding Application is not compatible with:

  • Web browsers older than 3 major versions
  • Mobile operating systems older than 5 years

Technical specifications

Accessibility of Purple Maps and Wayfinding rely on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Limitations and alternatives

Despite our best efforts to ensure accessibility of Purple Maps and Wayfinding, there may be some limitations. Below is a description of known limitations, and potential solutions. Please contact us if you observe an issue not listed below:

  • The white-labelled base site has been assessed for accessibility as per this statement. As a white-labelled site, it is possible for customers and partners to make changes to the site, including and not limited to changing colors, images, and iconography that could alter the accessibility of the site. Purple only provides accessibility assurance for the application as initially provided to the customer, or otherwise updated by Purple. Purple does not provide accessibility assurance where changes or additions have been made by, or on behalf of, the customer
  • When embedded in an iFrame, the web-version of our Wayfinding application is not screen reader accessible
  • Some of our pages are interactive maps, which a screen reader will not be able to navigate
  • You cannot modify the line height or spacing of text

Assessment approach

Purple assessed the accessibility of Purple Maps and Wayfinding using the following approaches:

  • Continuous self-evaluation
  • WebAIM, which is used to help make the web more accessible to individuals with disabilities.  
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