Social media authentication enables visitors to connect to your Guest WiFi using their social media credentials, ensuring a quick and simple login. Our captive portal can leverage visitor data to help you understand who your visitors are by building detailed profiles, helping you drive meaningful marketing campaigns that increase engagement.
Supported login methods
Supported login methods include Facebook, X, Google, Apple, and LinkedIn.
Other custom development options are available, such as OneClick. For more information on these options, please contact your Purple account manager.
Configure domains
Domains must be configured under the walled garden of your AP or controller to support social media authentication. This is the case for Facebook, X, Google, Apple, and LinkedIn.
See our Walled Garden Domain Whitelist for the list of domains you need to add.
Additional Configuration
After configuring any applicable domains:
- For Facebook, X, LinkedIn or Google Authentication, you need to set these up in Management > Venues > Access Methods. Login methods then need to be added to your offline splash pages using either the standard splash page builder or custom HTML.
- AppleID does not require additional configuration and can be enabled on the Splash Page.
SAML/Staff WiFi can be set on the Splash Page. You'll first need to set up a Connector, though - please see our set up guide here.
Google Authentication is not available on Apple devices as the iOS WiFi login window is not supported by Google. End users won't see the Google login option when using an iOS device.
Data collection
The following table shows the information the portal collects when a user logs in via social media, if the user shares that information:
Login Method |
Gender |
First Name |
Last Name |
DOB |
Mobile Number |
|
Postcode |
Location |
Likes |
Publish Permission |
Account ID |
|
Y |
Y |
Y |
Y |
N |
Y |
N |
Y |
Y |
Y |
N |
X |
N |
Y |
Y |
N |
N |
N |
N |
Y |
N/A |
Y |
Y |
|
N |
Y |
Y |
N |
N |
Y |
N |
N |
N/A |
Y |
Y |
Registration Form |
Y |
Y |
Y |
Y |
Y |
Y |
Y |
N |
N/A |
Y |
N/A |
Apple |
N |
Y |
Y |
N |
N |
N |
N |
N |
N |
N |
N |
Google Authentication |
N |
Y |
Y |
N |
N |
Y |
N |
Y |
N |
N |
N |
The Follow On Form is available to collect any details that might be required. If you have a specific detail that you need to understand, you can add a Custom Form option.
SMS authentication also collects the mobile number. SMS auth is an option within the Access Journey that you can use to validate a provided Mobile phone login. A Twilio connector must be set up in order to use the SMS functionality.
The data shared varies with each platform. Learn more about user data being collected here.