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Occupancy

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Occupancy counts visitors which enter and exit a venue and monitors their movement throughout. This means you can optimize venue safety, comply with government guidance, increase operational efficiency and reassure visitors; ultimately encouraging them to return and spend.

You must connect compatible hardware with Purple's analytics platform. Depending on the type of hardware, i.e. access points or sensors, you can achieve up to 98% accuracy when monitoring visitor numbers. You can also adopt a hybrid model, with different hardware types depending on the accuracy levels required in a specific area. All of the data collected is completely anonymous.

You can also set up alerts to trigger when occupancy levels get too high or even to prompt staff to clean an area following set visitor usage levels.

You can see your historic occupancy data to see which days and times each venue is busiest to help you plan staff levels.

Real-time

This shows you the live occupancy levels, how many visits you've had today, your current visitors, occupancy by hour and by zone. You can download the data for any report from the vertical ellipsis.

Historic

This shows you historic occupancy data based on the date range selected, it shows the average daily visits, the total visits for that period, the number of venues and the total visits by day, hour and week so you can see when your venue was busiest. You can also see a heatmap of venue to see which dates were busiest in the year. You can download the data for any report from the vertical ellipsis.

Historic estate overview

This is only available at company level, it shows you the busiest and quietest venues for the date range selected as well as the total visits, visits by venue, hour and weekday. You can also see the venue visits on a world map, the larger the venue dot on the map the busier the venue is. You can download the data for any report from the vertical ellipsis.

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