Analytics provides you with a selection of reports to show visitor demographics, behaviors, technology and network use and venue data. These analytics can help you make decisions about your venue, choose which marketing campaigns and advertising to use, ensure the right levels of staff are in the right place at the right time, where to position points of interest and much more. The reports are grouped into the following categories:
You can add dimensions to the reports to combine multiple criteria, change the chart type and filter the data. You can also download the reports, schedule them to be sent on a regular basis or save the reports with any filters, dimensions or chart types you may have applied.
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Download a Report
You can download the data from a report as either:
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PDF - This downloads the filters with their percentages and the chart image into a PDF file.
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CSV - This downloads the values into a CSV file, there may be multiple CSV files if filters are applied, in this case the download is a ZIP file which contains the CSV files.
To download a report, click the ellipsis and choose the download type.
Schedule a Report
You can send a PDF file of a report to specified recipients and frequency. This is useful to quickly get the numbers you need on a regular basis. To schedule a report:
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Click the ellipsis and choose Schedule report.
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Enter a name for the schedule and choose if you want to include the chart, table, or both and click Next.
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Select how often you want to deliver the report and what day you want to send it on, then click Next.
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The report is sent as a downloadable link. Enter the number of days you want the download link for the PDF to be available for before it expires; this must be between 1 and 30. Click Next.
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Select which users you want to receive the report and click Next.
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The summary screen appears. Check that all of the options are correct and click Create schedule.
Dimension Selector
The dimension selector allows for data to be split by an additional aspect, allowing for more granular information from within your venue. This appears at the top of the report and defaults to Overview:
Available dimensions are dependent on report type. These can include:
- Overview - the default dimension which displays a high-level overview
- Age range - filters on age, e.g. under 18, 18 - 24, 25 - 34, 35 - 44, 45 - 54, 55 - 64, 65 and over, and Unknown
- Connection method - filters from the connection method used, e.g. Facebook, Registration Form, etc
- Gender - filters on gender, e.g. Female, Male, Non-binary, Not disclosed, or Unknown
- Location - filters based on the location of users, where known
- Language - filters based on the user language, determined by browser settings
- Visit status - filters on whether the visitor is a new or repeat visitor
- Operating system - filters based on OS, e.g. Android, iOS
- Platform - filters based on platform used, e.g. Windows, iPad, iPhone
- Browser - filters based on browser used, e.g. Chrome, Safari, Microsoft Edge
- Device type - filters based on device type used, e.g. Desktop, Mobile, Tablet
- Device manufacturer - filters based on device manufacturer, e.g. Apple, Samsung, etc.
- SSID - filters reports based on the SSID that users authenticated onto the WiFi with
- Hardware AP - filters based on the AP that end users authenticated onto the WiFi with
- Venue ID - filters based on venue IDs utilized, e.g. "Purple Office" venue
- Venue tags - filters via tags input when the venue was being set up
- Venue country - filters based on the country(s) within which venues reside
- Venue sector ID - filters based on the venue's sector ID if set, or displays Unknown
- Venue sector category - filters based on the venue sector selected when setting up the venue
- Engagement - filters based on engagement, including 'Fully engaged', 'Partially engaged', Not engaged', and 'Unknown'. Definitions of each are available here.
- Bounce - filters based on bounce definition, including 'Stayed', 'Bounced', and 'Unknown'. Stayed is a visit of duration 3 minutes or more, with Bounced a duration of less than 3 minutes. Additional information is available here.
Chart Types
There are a number of chart types you can select from. Certain chart types may not be available on all reports. Click chart settings to change the chart type or chart grouping.
Date Range
By default, most charts show data for the last 30 days. You can alter this date range:
- With the calendar
- By entering the dates manually
- By selecting from the predefined date ranges
Note: Data is only available from the venue's date of creation.
Filters
You can apply filters to charts to show only the information you want to see.
For example, you can filter by male with an age range of 25-34 who have connected via Facebook using an iPhone:
The Filter Options determine how the percentages appear within the filters and if the data includes authenticated data, unauthenticated data, or both.
Data tables and column filtering
The table below the report displays the category and values present in the chart. You can apply filters on a per column basis to exclude values that match any, or all, of the filters specified. If you filter out rows in the table, the value will display as blank within both the table and chart. This does not affect the filter breakdown at the top of the page.