Capture vs Engage

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Guest WiFi, more than connection.

Guest WiFi is the digital entrance that welcomes your guests into your venue.  It also offers the perfect opportunity to create a bond with your brand, and a positive first impression.


Boost performance by understanding who your customers really are.

 

Venues typically know less than 35% of their customers which is a missed opportunity to market to them in ways they'll pay attention to. Capture first party data from your customers compliantly, and unlock valuable insight.

Capture transforms your guest WiFi into a seamless brand experience that captures actionable and usable customer data, allowing you to personalize interactions, optimize campaigns, and make smarter business decisions.


Influence your guests at their most receptive moments to increase performance.

 

By understanding who your guests are, what their preferences are, and considering the venue, time, and day, you can deliver customized messages that reward guests for their loyalty, like promotions, sneak peeks and special events.

Purple's Engage solution, is designed to not only capture guest data, but also enable you to create automated communication campaigns based on your target audience and business objectives.  This ensures that you have the highest potential opportunity of influencing behavior at receptive moments..

Solution packs, designed for
any stage of your customer journey

Capture helps businesses maximize the value of their CRM database, based on collecting and verifying customers’ first party data, and seamlessly integrating to your existing CRM system. Engage builds on this platform, enabling you to not only gather customer data, but to create truly personalized and engaging experiences in your venue, at key receptive moments, then leverage actionable insight through analytics. 

Key Deliverables  
Fully branded splash pages with multiple login methods, available in over 25 languages  

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Comprehensive and proven compliance with GDPR, CCPA, and major global data protection acts  

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Capture key contact and demographic information from visitors, to enrich your CRM database  

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Seamlessly integrate with your existing CRM system to enrich customer profiles  

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Verify customer email addresses to keep invalid contacts out of your database, increasing marketing value  

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Project management, deployment and onboarding services to ensure speed to ROI, then customer support, when you need it  

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Trigger personalized communications, promotions and customized access journeys based on your customers' interests    

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Website-level analytics for your physical space including demographics, behavior, return rate, and more    

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Integrate with existing systems and workflows using our pre-built connectors, such as loyalty programs    

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Enable seamless authentication with SecurePass, as customers’ devices automatically connect to your WiFi    

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Which pack is right for you?

Capture collects your customers’ first party data using a branded and secure captive portal.

You are looking to understand your guests better, and seamlessly pass data to your CRM, as well as taking advantage of expert services and customer support.

Engage builds on Capture’s benefits, with additional capabilities of personalization and integration.

You are looking to not only understand your guests better, but also create personalized and tailored splash pages and access journeys, integrating with your app or loyalty program.

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