Purple Presence enables businesses to gain a complete snapshot of all authenticated and unauthenticated visitors and devices that come into contact with the venue.
The insights produced enable businesses to make smarter decisions within their physical space. Purple Presence is integrated over the WiFi network and counts the number of devices seen by an Access Point (AP) based on MAC Address. This data is then stored within Purple’s databases and queried to form meaningful metrics in the Purple portal.
To learn more about Presence head to ‘Analytics’ in the left navigation and follow our guides by clicking here.