Upon login, admin users experience a landing page which contains useful links and an embedded analytics dashboard for valuable insights.
Underneath the links at the top of the page are analytical insights which provide an at-a-glance overview of key information:
A group or venue can be selected from the dropdown box which appears in the top-left of the screen. Particular venues can be selected, or all venues considered for a comprehensive overview.
This is also where the date range you want your report to encompass can be selected. The default is set as the last 30 days.
Detailed information about each of the analytics are available here, with a short overview below:
Authentication rate
This report shows the number of successful and unsuccessful authentication attempts onto the WiFi network. Each user is counted, at most, once in the morning and once in the afternoon per venue per day.
Average dwell time
This report provides an insight into the amount of time visitors spend within your venues on average. Dwell is based upon the average duration an authenticated visitor's device was connected to the WiFi network per visit. If no valid duration is found for a visit then it is not included in the average.
New / Repeat users
This report shows the number of 'New' and 'Repeat' visitors for the selected date period. 'New' visitors are visitors seen making their first visit during your selected time period, whilst 'Repeat' visitors are visitors who had previously visited the venue prior to the selected time period.
Visits by Day of Week and Hour of Day
This report provides an insight into the average number of visits to your venues by the day of the week and the hour of day.
Visit Frequency
This report shows the number of visits that individual visitors have made at your current scope. Visitors are grouped into one, two, three, four and five or more visits according to the number of times they have visited any venue within your current scope and the date period specified.
Most Popular Venues
Charts the most popular venues by the total number of visits each venue received during the selected time period. Only venues with at least 1 visit during the selected time period are shown.
Least Popular Venues
Charts the least popular venues by the total number of visits each venue received during the selected time period. Only venues with at least 1 visit during the selected time period are shown.