WiFi

WiFi Analytics - Overview

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These reports display upon login to the WiFi solution, as part of our landing page.

From the landing page, they display underneath the top links and include:

Visitors online

Displays the number of visitors who are currently online.

Cumulative

The running total of unique visitors up to the current time period.

Average dwell

This report provides an insight into the amount of time visitors spend within your venues on average. Dwell is based upon the average duration an authenticated visitor's device was present within range of a hardware controller in your venue during their visit. If no valid duration is found for a visit then it is not included in the average.

Dwell accounts for the network duration (the length of the session), plus the Session Expiry period (i.e. it includes the time when a session is unused, before idle timeout takes place).

Successful measurement and accuracy of visit duration is based upon several factors including the WiFi coverage in your venue and frequency of dropped connections between a visitor's device and hardware within your venue.

The % change is displayed, and compares the current date range to the previous period relative to date range selected. The overall duration of that previous period is displayed alongside.

Device type

This shows visitor totals grouped by device type for the reporting period that you have selected. The report data displays the device type against the number of visits for each. Device types include mobile, desktop, and tablet.

Marketing opt-ins

Displays the number of unique users who have opted-in to receive marketing communications.

Visit count

This report shows the number of visits that individual visitors have made at your current scope. Visitors are grouped into one, two, three, four and five or more visits according to the number of times they have visited any venue within your current scope and the date period specified.

Visitors only show in one visit count category, for example, a visitor who has visited three times is not included in the two visits and one visit categories.

Still stuck?

Raise a request and a person from the Purple support team will pick it up, or you can browse the rest of the help centre.

Or email support@purple.ai.