All of the below reports can be set for specific venues and date ranges by using the dropdown filters underneath the ‘Marketing’ header.
New customers
The number of visitors whose first visit to the venue occurred during the selected time period.
Repeat customers
The number of visitors who had previously visited the venue.
Lapsed customers
The number of unique users who have opted-out of marketing communications.
Marketing Opt-ins
The number of unique users who have opted-in to receive marketing communications.
Customers trend
A chart that displays three key metrics for each date within the selected time period:
1. New Visitors: The number of first-time visitors to your venue.
2. Repeat Visitors: The number of returning visitors who have previously visited your venue.
3. Total Opt-Ins: The number of visitors who opted in to receive marketing communications during their visit.