We are excited to announce the release of the Purple AI HubSpot Connector, a seamless integration between Purple WiFi and HubSpot. This connector enables businesses to effortlessly synchronize data between the Purple platform and HubSpot, enhancing your marketing and customer relationship management efforts. By integrating Purple WiFi analytics with HubSpot, you can gain deeper insights into customer behavior, tailor personalized marketing campaigns, and improve overall engagement.
Key Features:
- Seamless Data Sync: Automatically synchronize guest data collected through Purple WiFi with your HubSpot CRM.
- Enhanced Customer Profiles: Enrich HubSpot customer profiles with behavioral insights from Purple WiFi analytics.
- Automated Marketing Campaigns: Trigger targeted marketing campaigns based on WiFi usage patterns and customer demographics.
Instructions for setting up the HubSpot/Purple WiFi Connector
Prerequisites for setup:
- An active Purple WiFi account.
- A HubSpot account with admin access.
Step-by-Step Setup Guide:
-
Access HubSpot
Under account management select Private Apps and create a new private app.
Edit the Basic Info for your app.
Select Scopes. This will allow you to select what access your connector will have.
You need to add each of the following scopes to your app:
crm.objects.contacts.read
crm.objects.contacts.write
analytics.behavioral_events.send
behavioral_events.event_definitions.read_write
After selecting Add new scope search for each scope and enable each one for your app.
Creating the private app will then generate an access token. Copy this token as you will need this in the Purple Platform.
- Access the Purple Platform
Log in to your Purple account and navigate to the ‘Management’ section from the dashboard and select ‘Connectors’.
Find the HubSpot Connector from the list of available integrations.
Click on the ‘Add’ button to start the integration process.
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Set up your connector
Give your connector a name (preferably what you called it when setting up in HubSpot) and add your HubSpot Private Application Token. Select the correct scope level that you want to apply the connector to from the right hand side of the screen.
Select ‘Save’.
Test the integration
Complete an access journey through your WiFi and you should be able to see data coming through from access journey visits into your HubSpot CRM.
You’re connected!
Data sent to connector:
The following data is sent to Hubspot connector:
| Property | Data Type | Portal data value | Example value | Description |
| string | User.email | user@example.com | The user’s email address | |
| firstname | string | User.firstName | Joe | The user’s first name |
| lastname | string | User.lastName | Bloggs | The user’s last name |
| phone | string | User.mobile | 07777777777 | The user’s mobile phone number |
| zip | string | User.postcode | WC1 2JE | The user’s postcode / zip code |
| date_of_birth | string | User.dateOfBirth | 2002-01-19 | The user’s birth month and day in YYYY-MM-DD format. |
| hs_marketable_status | boolean | User.marketingStatus | true|false | Whether the user has agreed to receive marketing |